Music Licensing Is A Great Way To Promote Brands

Can you think of every way individuals use music in the course of a day. The most common are MP3s, CDs, radio. But we also hear a steady stream of music in different commercials, in the background of radio commercials, when we are on hold during a call to bank, from music while relaxing in any restaurant or when the local band plays songs on Friday night at our favorite club. In every case, the lyrics writer is earning a music licensing fees. In addition to the income which these deals bring in, they extend and strengthen the musical brand with the cool music for brands and expose it to more number of individuals. The cool music for brands create a connection between the music and the service or product being promoted.

It is always advisable to hire a well known music licensing company, efficient in this job of promoting cool music for brands rather than promoting you. But for an unknown lyricist or one just starting to enjoy their success, a smaller music licensing company can offer better service regarding licensing their music.

Individuals must bear in mind that there is a difference between a music library and a licensing company. A music library merely adds-up the music of any artist to a large catalog database for potential users to peruse. A music licensing firm pro actively goes out and pitches their music specifically. This music licensing company charges a larger fee but it is worth paying.

Apart from use in TV commercials, TV episodes, movie trailers, and on films, music are also used greatly in video games also. Video games provide a great opportunity for placement of music. But it is essential to match the music with the commodity. For instance, a fusion jazz may work perfectly for any dinner club radio advertisement. While choosing any music licensing company do a good homework. Check to make sure whether they have any pending lawsuits or not for non-payment. Try to talk to other artists who have worked with this company involved in promoting cool music for brands. The artists must ensure they know exactly what they are signing while entering into the contract. Another essential thing to bear in mind is that individuals must never pay any kind of upfront fees. Reputable companies that provide assistance in licensing music never charge any upfront fees. These licensing music firms work on commission. These firms do not make profit until the artists do. Therefore if any licensing music firm asks money from any individual, it will be better not to go in any kind of deal with such company.

Web is the best place to find out several reputable music licensing companies. Selecting any company carefully will help you to avoid any future trouble. The utmost benefit of music licensing is that individuals can control use of their music. Once individuals opt for licensing music, they can have a legal right on their compositions. Anyone interested in using their symphony need to take their permission to use it. Artists can get a good amount of money by providing others the right to use it.

Equalization Tips for Electronic Music Production

EQ (or Equalization) is a fundamental part of dance music production. This tutorial will analyse the use of EQ to solve some common production problems.

If you solo the individual parts in a dance music piece, it becomes very obvious to the human ear where the particular fundamental frequencies lie on the sonic spectrum. Basslines may have a large concentration of low end frequencies at 60 Hz, whereas other percussive elements commonly have a presence at 1-6 kHz. Percussive sparkle is found in the 8-12 kHz area, which is a range not typically occupied by bass. Making sure that instruments do not overlap their frequencies is key to producing a balanced sonic landscape.

Unmasking the Frequencies

Parts that share certain frequencies can cause serious problems when mixed together. Commonly called ‘frequency masking’, this can result in sounds losing their structure and an introduction of unwanted gain.

In order to effectively counter the unwanted side-effects of frequency masking is to apply EQ to strip away the problem frequencies from one or more of the instruments. This will help to carve a space in the sound spectrum frequencies that may then be occupied by other parts.

A common example of frequency masking is when a bass instrument and kick drum overlap on a beat. It is not uncommon for two parts such as these to share bass frequencies which can cause problems when they are played simultaneously. If this issue cannot be resolved by changing the programming of the notes, a degree of Equalization can be applied. Reducing the volume of the bassline at approximately 60 Hz by using an Equalization cut could prevent the frequencies of the kick drum from being masked by the bass at around 60 Hz in the mix.

Using EQ in this manner can help to achieve greater sonic balance in music productions, as every instrument is given its own space to exist within the frequency spectrum.

Hip-hop Trashing The Rights Of Women

Hip-Hop music includes violent and abusive lyrics that could possibly mirror other illegal activities used for sexual intent. The music identified as hip-hop verbally violates basic human rights, particularly the rights of women. Excessive and blatant sexual abuse connotations can be found in almost every musical score, as women are portrayed as whores and assets worth no more than existing for man’s sexual pleasures. Much of the lyrics in rap songs are abusive and degrading to all women.

Hip-Hop is a manifestation and spin on exploitation of African-American and Latino-American youth, and is often considered to have sexism and misogyny attributes. New York City blacks and Latino youths originally started the hip-hop culture, with included rapping, deejaying, break-dancing and graffiti-writing. But, it has evolved into something much more than just local expressions.

Hip-Hop is a lifestyle for many people between the ages of 13 and 30. It involves music, videos, fashion, club-scenes, and the ways that young people interact with each other. The media has embraced and adopted the hip-hop culture, as well as big corporations, such as Coca-Cola and Burger King. Versions of hip-hop can be found in marketing media and corporate advertisements. The Brooklyn Museum of Art even has an exhibit dedicated to hip-hop culture.

The most influential part of hip-hop has become known as rap music. Rap music is a form of poetry, recited over musical instrumentation. Many consider rap music to be brutally honest, violent, and misogynistic. But to others, the violence to and hatred of women appears blatant and offensive.

Much of rap music portrays black women in negative images. The hip-hop culture views all women, but mostly black women, as sex objects. Most hip-hop videos show women dancing or displayed in explicit sexual poses, clothed in bikinis (or less), with the focus on their body parts. The images go hand in hand with the explicit language that suggest women are nothing more than sex objects or money-generating commodities. Many rappers describe themselves as ‘pimps’ and women as second-class and sexual commodities. Many rap songs, not only, glorify the pimp lifestyle, and refer to women in ways a pimp might describe their prostitutes, but the lyrics promote violence to women that disobey.

Of course, not all rap music is misogynistic, and not all black men think of women in this light, but large percentages within the hip-hop culture do. The name calling in the rap music dishonors, disrespects, and dehumanizes women. When society accepts labeling women in this manner, will physical and psychological abuse become acceptable? Unfortunately, many black men battle racism or oppression within hip-hop culture, and have been conditioned to distrust intrusive feelings of trust and love.

Many women consent to these collaborations, and believe racism or subjugation are viable excuses or justification for the practice of degrading and exploitation of women. The numbers of women that show up for unpaid try-outs for video shoots indicate that significant amounts of hip-hop consumers are women. Groups of women can be seen loitering in concert backstage areas, expressing their willingness to perform sexually in return for money and jewelry, or perhaps realize a feeling of being wanted.

Black women have, historically, been used as sex instruments, and continue to fight for power and material wealth. When slavery was legal and rampant, black women were routinely sexually abused by any man that wanted her. They could be used for breeding purposes and create more slave trade for their owners. Black women, also, used sex in order to lower chances of cruel treatment by the slave masters. They were paying with their bodies to survive and achieve better treatment within the uncontrolled, abusive slave life.

Black women emerged out of slavery as oversexed and promiscuous. Some viewed themselves as society dictated, and believed they did not have control over their bodies. As they tried to fit into white societies, some black men wanted the women to be employed in subordinate roles in a white household; while some black women wanted the men to acquire jobs and be the sole provider. Hip-hop culture displays similar oppressive obsessions. Some black women prefer to use sexual powers to reap economical gain. And, many black men have learned how to manipulate women by using money. In order for many black women to get what they want, they accept mistreatment and allow themselves to be exploited through hip-hop images.

Sometimes black women are uneducated and have no job skills. Many believe their bodies are all they have to offer to gain status. Many dysfunctional relationships can be found within the hip-hop culture. Some women believe men are instruments of use to gain access to money; some men think women are only have value when it comes to sexual gratification.

Would censoring hip-hop music and lyrics be an answer? Perhaps, the solution would be to change the hip-hop society and ideology by discontinue negative and misogynistic lyric promotion. But, the first step to change gender relations within the hip-hop community is education. People need to be made aware of the negative and derogatory connotations that continue to violate the rights of women, in sexist lyrics, physical interactions, and at hip-hop gatherings. But, of course, people need to be receptive to the devastating results that violating human rights cause, and be willing to change.

Are human flesh traders alive and well in the United States? Of course, we all know trafficking women is illegal, but considering the more than 45,000,000 dating websites on the Internet, is this a modern legal tool that continues the exploitation of women?

Speaking out against exploitation of women in hip-hop cultures, and for women everywhere, can help change ideologies. But, if women are not interested or willing to stop exploitation tactics, they will continue to be used and considered as just sexual instruments.

Although women have come very far, their work is not finished, and they have a long way to go before equality will be realized.

Five Smart Tips On How You Can Enjoy Music While On The Water

When you are relaxing and having fun, music and water can be part of it at the same time. Here are some ways to help you listen to music while you are swimming:

Purchase a waterproof case for your music player

You need not get yourself a new gadget if you want to listen to music while swimming. You can still make use of your current music player and get it a waterproof case. You will find many waterproof ipod cases, Zune cases, and other waterproof MP3 cases on the market today, and you can pair one with waterproof earphones to complete your gear.

Purchase an underwater music player

If you are not comfortable putting a waterproof case on your music player, you may purchase an MP3 that is intended for underwater use. With these music players, you don’t have to worry about accidents or leaks in your waterproof case that might cause your MP3 player to break.

Consider getting bone conduction sound equipment

Waterproof earphones may not produce the best quality of music underwater and may not give you the best comfort while swimming. Sound waves are disrupted underwater, which makes using standard earphones underwater unadvisable. Get bone-conduction headphones or music players if you want to experience better quality of sound while underwater. However, you’ll need goggles for these headphones to function. They are attached to your facial bone, instead to your ears, by clipping on to both sides of your goggles. Instead of conducting sound vibrations through the wearer’s ear canal, sound vibrations are transmitted via the bone in the inner ear. You may choose to purchase bone conduction headphones alone that can be attached to your MP3 player with waterproof casing, or you can buy a waterproof music player with bone conduction headphones included.

Have speakers that are waterproof and wireless

This option is ideal if you do not want anything on your ears or on your face. This is also a great idea for group swimming activities because all the swimmers can enjoy the music. Waterproof wireless speakers available today are compatible with iPod, Zune, and other MP3 players. These wireless speakers work using a transmitter that broadcasts music from your MP3 player to your speaker. With these equipments, everyone will not only love the great music, but you are also assured that your MP3 player will always remain dry and safe.

Install in your swimming pool a sound system that plays underwater

You may install a sound system that functions in and out of the pool, if you really love music while relaxing in the water. This setup includes waterproof speakers placed at the pool’s bottom and around the pool area. You can listen to music while you swim and even after you leave the pool.

With these smart ideas, swimming is made more enjoyable and relaxing. You can now fully enjoy your pool time if you have music with you even when you are in the water.

Making The Most Of Your Owned Music Production Hardware

Lets face it — nothing in the music production arm of the music recording industry is cheap. If you were to list out the prices of all music production products and services that are used to make an album, the bottom line would be staggeringly high. From the unnecessarily posh recording studios to the outrageous hourly rates they charge, traditional music recording is not for the stingy.

However, thanks to the improvement in DIY music recording technology over the past twenty years and the accessibility of those qualified to educate on such products and their uses, the music recording playing field is being leveled. Thanks to this great shift, musicians of all kinds (beat makers, producers, instrumentalists) can now justify the cost of recording over a long period of time, whereas before the more you recorded, the more you paid. Not the case today! With products like GRAMMY award winning producer Dallas Austins new music production tool Beat Thang, what you get for your money is entirely dependent on how much you use it.

But DIY does not equal cheap. However, these music production suites often make up for their sometimes steep price point in other ways. For instance, Beat Thang comes pre-packaged with assets at no extra cost that a traditional music recording studio could never offer you, like 24/7 technical support from professional producers.

Additionally, I dont think youll ever come across a music recording studio that will give you your money back if youre not pleased within the first day of recording, like Beat Thang does. Most importantly, a studio will never be able to upgrade the sound of your recording once its finished. On home recording tool sets like Beat Thang, you get free software upgrades included for life.

Thanks to the digital connection on this music production device, no software on the Beat Thang will ever be obsolete, so long as its creators continue updating it to align with the progress of other music recording sounds and standards. Instead of having to spend a few hundred dollars an hour to master beats and record samples in the studio and know that the price is fixed, the more you use a product like Beat Thang, the more youre getting for your money with each and every usage.

As beat makers continue their experimentation with Beat Thang, theyre also learning the ropes of music recording and beat-oriented music production as well, thus controlling their own creative destiny. No squabbling over artistic differences with anyone when using Beat Thang, just your own inner conflict.

Once you start to tally up all the features and see how much youll be using any music production device, not to mention learning from it, prices begin to seem more reasonable.

Beat Thang or no, it is important that you seek out information regarding portability, intuitiveness, and capability before purchasing any music production tool. The grade any piece of equipment gets in each of those categories will go a long way in determining if youll get your moneys worth.